Petroplan wins a place in LinkedIn’s award for being one of the top 25 Most Socially Engaged staffing agencies in its category. This award is made possible by our engagement with our LinkedIn community. So we’d like to give a big thank you to our consultants, clients, contractors and candidate network. Their engagement with Petroplan helped us achieve this great accolade of being #MostSociallyEngaged.
We recognize that this award is a reflection of the commitment of our consultants. Their utilization of this great tool allows us to achieve engaging conversations with our community. The award also takes account of the social reach of our interesting content and job posts. Achieving number 13 on LinkedIn’s ‘2017 Most Socially Engaged staffing agencies’ is further acknowledgment of our Social Recruiting abilities.
As a specialist oil, gas and energy recruitment business, Petroplan has a need to communicate with our contacts all over the world. The LinkedIn platform is a great medium for keeping in touch with these mobile workers as they are focussed on sharing their availability and experience for their next career move, as they relocate from one project to another.
To ensure this community see our view on the industry as well as being able to have conversations about job opportunities; we do 2 things well. Firstly, we share content at scale. And secondly, we promote career opportunities through a targeted approach using LinkedIn.
What is the methodology? LinkedIn take into account the social reach, employee engagement, employment brand and content marketing power of search and staffing firms on LinkedIn. They do this by investigating thousands of data points, over the past year, for more than 60,000 Search and Staffing companies listed on LinkedIn. LinkedIn collected the data from September 1st 2016 until August 31st 2017.
The three key areas LinkedIn is measuring are Content Marketing, Social Reach and Social Engagement and Social Recruiting.
An Agency’s content efforts measured by members’ engagement with that content. These content points include company updates, sponsored updates, influencer and employee posts and employee shares. Plus LinkedIn measure member engagement – these are likes, shares, comments, follows and clicks.
LinkedIn measures an Agency’s presence on LinkedIn through the activity of its members such as:
Viewing and applying for Jobs
Following your Company Page
Researching a Career Page
Seeing and engaging with company content
Social Recruiting How effective an agency’s consultants are at:
Establishing a professional brand through profile completeness and rich content
Finding the engaging with the right people
Building meaningful networks
LinkedIn’s #MostSociallyEngaged companies came from a number of categories. These include Large firms with a global presence, Medium Enterprises in one of three territories and Specialist Boutiques also across the same territory categories.
Petroplan won the award in the Medium Enterprise category (Employee size 50-499) within the Europe Middle East and Africa region.
Finally, we hope that this kind of award drives best practice amongst the staffing agency community to utilise LinkedIn to engage, inform and build talent communities to give the industries they serve access to today’s talented professionals.