How to make your LinkedIn profile stand out

July 15, 2020
How to make your LinkedIn profile stand out

The last few years have seen the role of digital networking in the war for the right talent come under increased scrutiny, and this has only intensified during the Covid-19 lockdown. With much of the world’s population confined to their homes during April and May – more than 3.9 billion people, – the internet has played a bigger, and even more crucial, role in our lives than ever. And with the unfortunate economic impact of the pandemic, it’s no wonder that professionals are turning even more to the internet to fuel their job search requirements.

While there are many different digital platforms and networks that can assist people in their search for their next ideal role, there is perhaps none mightier than LinkedIn. Boasting 690 million members across 200 countries and regions, the website is the go-to professional networking platform for hiring managers and recruiters in various industries all over the world.

Why you need a strong digital presence

For companies and search consultants looking to identify the market’s top talent, the internet is a vital tool. These professionals use the internet to do everything from searching talent pools, head hunting and identifying potential candidates to conducting screening assessments and interviews.

LinkedIn is the most-used social media channel by talent acquisition, executive search and hiring professionals. As 84% of recruiters are adapting their hiring processes to facilitate remote exchanges, we’re seeing a rise in the use of the already-popular professional platform to not only seek out jobs and candidates, but also network and create meaningful communities. LinkedIn can be used to build up a personal brand and become known as an industry thought leader, making candidates (both passive and active) much more likely to be sought out by specialist consultants.

According to LinkedIn’s own David Fitzgerald, Talent Solutions EMEA Account Director, digital presence for professionals is now more important than ever:

“Your LinkedIn profile is where you want to promote yourself in a way that makes you an attractive candidate to recruiters and employers. Be your authentic self and, along with your career progression, include elements that make you uniquely you, as these are the things that will really make you stand out,” he says.

In addition to LinkedIn, Twitter and Facebook can both be surprising sources of online professional networks, especially when using industry-specific hashtags or joining community networks. There are also specific online networking groups that provide resources and support, such as the Oil and Gas Council and the Energy Reinvented Community.

Key steps to enhance and optimise your LinkedIn profile

While LinkedIn is constantly updating its algorithm and recruitment professionals use a variety of different techniques to identify talent, there are several things you can do right now to boost the visibility of your profile within LinkedIn, and how appealing it is. The first is simply to keep your profile updated with your employment history – you can minimise the detail of irrelevant jobs or those from many years ago, but they’re still important to list to show potential employers and recruiters the full picture of your career. Then, follow the below tips:

Focus on your headline and job titles

LinkedIn’s search algorithms rank your profile’s headline and recent job title heavily, and search consultants are likely to include specific job titles in their search. This means it’s crucial to focus on these parts of your profile. With 120 characters to use in your headline, use this real estate wisely to communicate what you do, your specialisms and what you want to get from your career.

Use a professional photograph

LinkedIn members with a profile photo have 21 times more views than members who don’t have one. Choose a photo that is professional and reflects who you are. A head and shoulders shot of just you in work-appropriate attire and a neutral background tends to be best. A background photo (which sits at the header of your profile) will also help to gain attention and represent yourself.

Use keywords and industry specific terms

Keywords are not to be confused with buzzwords. The latter are overused to the point where they add no meaning to profiles – for example, ‘specialised’, ‘experienced’, ‘creative’, ‘ambitious’ - while keywords are industry-specific and add SEO value to your profile. Often consultants will enter a search phrase into LinkedIn, looking for specific qualifications, knowledge of systems and procedures or tenure in related companies, so think about the keywords specific to your industry and add these into your profile. These are particularly useful to add to your headline or job title.

Add skills and endorsements

Candidates with verified skills are around 30% more likely to be hired. On LinkedIn, an easy way to corroborate your skills is by seeking endorsements from your connections. Use LinkedIn’s tool to add specific skills to your profile (for example, project management, systems architecture or collaboration) and reach out to connections to ask for endorsements and recommendations. If you list more than five skills on our profile, you’re 27 times more likely to be discovered by consultants in searches.

Be active

In the current employment landscape, simply having a LinkedIn profile is not enough. To really generate interest, you need to use your digital presence to generate discussion and position yourself as an industry participant, if not leader. Proactively look for relevant industry connections, including old colleagues, recruitment consultants and professionals you look up to within your specialism, and ask to add them to your network. Join active groups, such as Oil and Gas Industry People or Engineering People of Oil and Gas, to be connected to likeminded professionals and start sharing relevant updates and discussion. Create status updates to showcase your own thoughts or ask questions of your network, and share news and updates from the industry to provide a snapshot into your professional life.

Let Petroplan help you make your next career step

A well optimised LinkedIn profile can help you stand out to recruitment professionals and hiring managers, but that’s just the first step to securing your next role. For expert assistance within the oil, gas and energy sector, look to Petroplan to help you find your next role. View our latest oil and gas jobs or contact us to see how we can help.

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The AI Revolution: Navigating the Future Job Landscape

The woman in this picture does not exist. She has never existed. She is simply a calculation, made by a computer, based on millions of data points. The image was built entirely by AI, and the tool is getting more sophisticated every day.

Artificial Intelligence has become an integral part of a great many industries, revolutionizing processes and operations. One significant area undergoing major transformation is recruiting. As AI takes center stage in the hiring landscape, both employers and job candidates need to understand its implications and adapt to the evolving dynamics of the recruitment process.

The Rise of AI in Recruiting

AI in recruiting involves the use of advanced technologies like machine learning algorithms and natural language processing to streamline and enhance various stages of the hiring process. From initial resume screening to candidate engagement and interview processes, AI offers efficiency, objectivity, and improved decision-making.

Automated Resume Screening and Shortlisting

One of the primary areas where AI is making a significant impact is in automating the initial stages of candidate evaluation. Traditional resume screening processes can be time-consuming and prone to biases. AI algorithms, on the other hand, can quickly analyze vast datasets, identify relevant skills and experiences, and shortlist candidates based on predefined criteria.

However, job candidates should be mindful of optimizing their resumes for AI screening. Using industry-relevant keywords, emphasizing skills and achievements, and aligning their profiles with specific job requirements can increase the likelihood of passing through AI-driven screening processes.

Enhanced Candidate Matching

AI-driven systems can efficiently match candidate profiles with job requirements, ensuring a better fit for both employers and candidates. These systems consider not only the explicit qualifications but also factors like soft skills, cultural fit, and potential for growth. For job seekers, this means that presenting a holistic view of their skills and experiences becomes crucial.

Candidates should focus on showcasing a well-rounded professional profile, highlighting not only technical skills but also interpersonal abilities, adaptability, and a commitment to continuous learning. This broader perspective enhances the chances of being matched with roles that align with their overall capabilities.

Chatbots and Automated Communication

AI-powered chatbots are increasingly being used for initial candidate engagement, answering queries, and even conducting preliminary interviews. While these technologies offer convenience and speed, job candidates should be prepared for interactions with virtual interviewers.

Being comfortable with virtual interviews, maintaining clear and concise communication, and adapting to a more conversational style are essential for candidates navigating AI-driven communication tools. Additionally, understanding the specific technologies used by employers can provide a competitive advantage.

AI in Skill Assessment and Pre-employment Testing

AI is being employed to assess candidates' technical and soft skills through various online platforms. These assessments often go beyond traditional methods, providing a more comprehensive understanding of a candidate's capabilities. For candidates, this underscores the importance of continuous skill development and staying abreast of industry trends.

Engaging in ongoing learning, obtaining relevant certifications, and showcasing practical applications of skills through projects and portfolios can set candidates apart in an AI-driven recruitment landscape. Proving the practical application of skills becomes as important as listing them on a resume.

Mitigating Bias in Hiring

AI has the potential to address bias in recruiting by making decisions based on objective criteria rather than subjective judgments. However, it's essential to recognize that AI systems are not inherently unbiased; they learn from historical data, which may carry biases. Job candidates should be vigilant about potential biases and advocate for transparent and ethical AI practices in hiring.

Candidates can also benefit from understanding how AI systems operate, being proactive in addressing biases, and promoting diversity and inclusion in their professional experiences.

Preparing for AI-Integrated Interviews

Video interviews with AI analysis tools are becoming more prevalent. These tools analyze facial expressions, tone of voice, and language patterns to assess candidate suitability. Job candidates should be mindful of their virtual presence, ensuring they communicate effectively through a screen.

Practicing video interviews, maintaining eye contact with the camera, and being aware of verbal and non-verbal cues can enhance a candidate's performance in AI-integrated interviews.

Embracing Lifelong Learning

As AI continues to evolve, so do job requirements. The era of lifelong learning has arrived, and candidates must adopt a growth mindset. Staying updated on industry trends, acquiring new skills, and being adaptable are crucial for sustained career success in an AI-driven job market.

Job candidates should consider continuous education, whether through formal courses, online certifications, or immersive learning experiences. Demonstrating a commitment to learning and adaptation can be a valuable asset in a landscape where technological advancements are the norm.

Building a Personal Brand in the Digital Space

In an AI-driven recruiting world, candidates need to go beyond traditional resumes. Building a strong and authentic personal brand in the digital space becomes imperative. This includes maintaining a professional online presence, engaging in relevant online communities, and showcasing thought leadership.

Creating a comprehensive LinkedIn profile, participating in industry forums, and contributing to relevant discussions online can enhance a candidate's visibility. Employers increasingly use online platforms to discover and vet potential candidates, making a robust digital presence an essential part of the modern job search.

Conclusion: Navigating the Future Together

AI is reshaping the recruiting landscape, offering efficiency, objectivity, and new opportunities. For job candidates, adapting to this evolving landscape requires a proactive approach, embracing continuous learning, and leveraging technology to showcase their unique strengths.

As AI becomes more ingrained in recruiting processes, a collaborative effort between candidates and employers is essential. Transparency, ethical AI practices, and a commitment to creating a fair and inclusive hiring environment will be crucial in shaping the future of recruitment. In navigating this AI-driven landscape, job candidates who embrace technology while maintaining their authenticity and commitment to growth will stand out in the competitive job market of the future.

United Kingdom

The AI Revolution: Navigating the Future Job Landscape

The woman in this picture does not exist. She has never existed. She is simply a calculation, made by a computer, based on millions of data points. The image was built entirely by AI, and the tool is getting more sophisticated every day.

Artificial Intelligence has become an integral part of a great many industries, revolutionizing processes and operations. One significant area undergoing major transformation is recruiting. As AI takes center stage in the hiring landscape, both employers and job candidates need to understand its implications and adapt to the evolving dynamics of the recruitment process.

The Rise of AI in Recruiting

AI in recruiting involves the use of advanced technologies like machine learning algorithms and natural language processing to streamline and enhance various stages of the hiring process. From initial resume screening to candidate engagement and interview processes, AI offers efficiency, objectivity, and improved decision-making.

Automated Resume Screening and Shortlisting

One of the primary areas where AI is making a significant impact is in automating the initial stages of candidate evaluation. Traditional resume screening processes can be time-consuming and prone to biases. AI algorithms, on the other hand, can quickly analyze vast datasets, identify relevant skills and experiences, and shortlist candidates based on predefined criteria.

However, job candidates should be mindful of optimizing their resumes for AI screening. Using industry-relevant keywords, emphasizing skills and achievements, and aligning their profiles with specific job requirements can increase the likelihood of passing through AI-driven screening processes.

Enhanced Candidate Matching

AI-driven systems can efficiently match candidate profiles with job requirements, ensuring a better fit for both employers and candidates. These systems consider not only the explicit qualifications but also factors like soft skills, cultural fit, and potential for growth. For job seekers, this means that presenting a holistic view of their skills and experiences becomes crucial.

Candidates should focus on showcasing a well-rounded professional profile, highlighting not only technical skills but also interpersonal abilities, adaptability, and a commitment to continuous learning. This broader perspective enhances the chances of being matched with roles that align with their overall capabilities.

Chatbots and Automated Communication

AI-powered chatbots are increasingly being used for initial candidate engagement, answering queries, and even conducting preliminary interviews. While these technologies offer convenience and speed, job candidates should be prepared for interactions with virtual interviewers.

Being comfortable with virtual interviews, maintaining clear and concise communication, and adapting to a more conversational style are essential for candidates navigating AI-driven communication tools. Additionally, understanding the specific technologies used by employers can provide a competitive advantage.

AI in Skill Assessment and Pre-employment Testing

AI is being employed to assess candidates' technical and soft skills through various online platforms. These assessments often go beyond traditional methods, providing a more comprehensive understanding of a candidate's capabilities. For candidates, this underscores the importance of continuous skill development and staying abreast of industry trends.

Engaging in ongoing learning, obtaining relevant certifications, and showcasing practical applications of skills through projects and portfolios can set candidates apart in an AI-driven recruitment landscape. Proving the practical application of skills becomes as important as listing them on a resume.

Mitigating Bias in Hiring

AI has the potential to address bias in recruiting by making decisions based on objective criteria rather than subjective judgments. However, it's essential to recognize that AI systems are not inherently unbiased; they learn from historical data, which may carry biases. Job candidates should be vigilant about potential biases and advocate for transparent and ethical AI practices in hiring.

Candidates can also benefit from understanding how AI systems operate, being proactive in addressing biases, and promoting diversity and inclusion in their professional experiences.

Preparing for AI-Integrated Interviews

Video interviews with AI analysis tools are becoming more prevalent. These tools analyze facial expressions, tone of voice, and language patterns to assess candidate suitability. Job candidates should be mindful of their virtual presence, ensuring they communicate effectively through a screen.

Practicing video interviews, maintaining eye contact with the camera, and being aware of verbal and non-verbal cues can enhance a candidate's performance in AI-integrated interviews.

Embracing Lifelong Learning

As AI continues to evolve, so do job requirements. The era of lifelong learning has arrived, and candidates must adopt a growth mindset. Staying updated on industry trends, acquiring new skills, and being adaptable are crucial for sustained career success in an AI-driven job market.

Job candidates should consider continuous education, whether through formal courses, online certifications, or immersive learning experiences. Demonstrating a commitment to learning and adaptation can be a valuable asset in a landscape where technological advancements are the norm.

Building a Personal Brand in the Digital Space

In an AI-driven recruiting world, candidates need to go beyond traditional resumes. Building a strong and authentic personal brand in the digital space becomes imperative. This includes maintaining a professional online presence, engaging in relevant online communities, and showcasing thought leadership.

Creating a comprehensive LinkedIn profile, participating in industry forums, and contributing to relevant discussions online can enhance a candidate's visibility. Employers increasingly use online platforms to discover and vet potential candidates, making a robust digital presence an essential part of the modern job search.

Conclusion: Navigating the Future Together

AI is reshaping the recruiting landscape, offering efficiency, objectivity, and new opportunities. For job candidates, adapting to this evolving landscape requires a proactive approach, embracing continuous learning, and leveraging technology to showcase their unique strengths.

As AI becomes more ingrained in recruiting processes, a collaborative effort between candidates and employers is essential. Transparency, ethical AI practices, and a commitment to creating a fair and inclusive hiring environment will be crucial in shaping the future of recruitment. In navigating this AI-driven landscape, job candidates who embrace technology while maintaining their authenticity and commitment to growth will stand out in the competitive job market of the future.

Understanding LNG – an introduction to the current landscape

Liquid Natural Gas (LNG) has emerged as a critical player in the energy landscape, and the United States has become a focal point for substantial LNG project activity. Understanding what LNG is, the dynamics of the LNG market, and its significance to the American economy is paramount as the nation navigates its energy future.

Understanding LNG: A Primer

LNG is natural gas that has been cooled to the point of liquefaction, transforming it into a clear, colorless, and non-toxic liquid. This process reduces the volume of the gas significantly, making it easier and more cost-effective to transport and store. The liquefaction process involves cooling natural gas to around -260°F (-162°C), converting it into a liquid state. This transformation not only reduces the volume by about 600 times but also makes it more suitable for long-distance transportation, primarily through specially designed LNG carriers.

The LNG Boom in the United States

The U.S. has witnessed a substantial surge in LNG projects, driven by various factors, including the shale gas revolution, global demand for cleaner energy sources, and advancements in liquefaction technology. The shale gas revolution, particularly in regions like the Permian Basin and the Marcellus Shale, has unlocked vast reserves of natural gas, making the U.S. a major player in the LNG market. The growth of LNG export terminals along the Gulf Coast, such as the Sabine Pass LNG Terminal in Louisiana and the Corpus Christi LNG Terminal in Texas, highlights the nation's commitment to leveraging its natural gas abundance for economic gains. These terminals serve as crucial hubs for liquefying and exporting natural gas to international markets, contributing significantly to the U.S. energy landscape. Key Players and Projects Several prominent players have spearheaded LNG projects, solidifying the U.S. as a major LNG exporter. Cheniere Energy, with its Sabine Pass and Corpus Christi LNG terminals, has been at the forefront of this transformation. Other players like Dominion Energy Cove Point LNG, Freeport LNG, and Cameron LNG have also played pivotal roles in expanding the country's LNG export capacity. The sheer scale of these projects is noteworthy. For instance, the Sabine Pass LNG Terminal has the capacity to produce over 30 million tonnes of LNG per year, making it one of the largest facilities of its kind globally. These projects not only contribute to domestic economic growth but also enhance the global energy trade landscape.

Economic Impact and Job Creation

The LNG boom in the U.S. has brought about a wave of economic benefits. These projects contribute significantly to job creation, both directly and indirectly. The construction and operation of LNG export terminals require a skilled workforce, ranging from engineers and technicians to logistics and administrative professionals. Additionally, the growth of associated industries, such as natural gas production, transportation, and equipment manufacturing, amplifies the positive economic impact.

Global Energy Security and Diplomacy

As the U.S. emerges as a major LNG exporter, it enhances its role in global energy security and diplomacy. LNG is a versatile energy source that can be used for power generation, heating, and as a feedstock for various industrial processes. By exporting LNG to nations seeking diverse and reliable energy sources, the U.S. strengthens diplomatic ties and plays a strategic role in supporting the energy needs of its allies.

Environmental Considerations

While LNG is often considered a cleaner-burning fuel compared to traditional hydrocarbons, there are environmental considerations. The extraction and production of natural gas, as well as the transportation of LNG, have environmental impacts that must be carefully managed. Balancing economic benefits with environmental stewardship is crucial to ensuring a sustainable and responsible approach to LNG development.

Conclusion: Shaping the Energy Future

In conclusion, LNG has become a linchpin in the U.S. energy strategy, offering economic benefits, job creation, and a substantial role in global energy dynamics. The growth of LNG projects along the Gulf Coast reflects the nation's commitment to leveraging its natural gas resources for domestic and international gains. As the U.S. continues to navigate its energy future, LNG stands as a cornerstone, contributing to economic prosperity, energy security, and strategic diplomacy on the world stage.

USA

Understanding LNG – an introduction to the current landscape

Liquid Natural Gas (LNG) has emerged as a critical player in the energy landscape, and the United States has become a focal point for substantial LNG project activity. Understanding what LNG is, the dynamics of the LNG market, and its significance to the American economy is paramount as the nation navigates its energy future.

Understanding LNG: A Primer

LNG is natural gas that has been cooled to the point of liquefaction, transforming it into a clear, colorless, and non-toxic liquid. This process reduces the volume of the gas significantly, making it easier and more cost-effective to transport and store. The liquefaction process involves cooling natural gas to around -260°F (-162°C), converting it into a liquid state. This transformation not only reduces the volume by about 600 times but also makes it more suitable for long-distance transportation, primarily through specially designed LNG carriers.

The LNG Boom in the United States

The U.S. has witnessed a substantial surge in LNG projects, driven by various factors, including the shale gas revolution, global demand for cleaner energy sources, and advancements in liquefaction technology. The shale gas revolution, particularly in regions like the Permian Basin and the Marcellus Shale, has unlocked vast reserves of natural gas, making the U.S. a major player in the LNG market. The growth of LNG export terminals along the Gulf Coast, such as the Sabine Pass LNG Terminal in Louisiana and the Corpus Christi LNG Terminal in Texas, highlights the nation's commitment to leveraging its natural gas abundance for economic gains. These terminals serve as crucial hubs for liquefying and exporting natural gas to international markets, contributing significantly to the U.S. energy landscape. Key Players and Projects Several prominent players have spearheaded LNG projects, solidifying the U.S. as a major LNG exporter. Cheniere Energy, with its Sabine Pass and Corpus Christi LNG terminals, has been at the forefront of this transformation. Other players like Dominion Energy Cove Point LNG, Freeport LNG, and Cameron LNG have also played pivotal roles in expanding the country's LNG export capacity. The sheer scale of these projects is noteworthy. For instance, the Sabine Pass LNG Terminal has the capacity to produce over 30 million tonnes of LNG per year, making it one of the largest facilities of its kind globally. These projects not only contribute to domestic economic growth but also enhance the global energy trade landscape.

Economic Impact and Job Creation

The LNG boom in the U.S. has brought about a wave of economic benefits. These projects contribute significantly to job creation, both directly and indirectly. The construction and operation of LNG export terminals require a skilled workforce, ranging from engineers and technicians to logistics and administrative professionals. Additionally, the growth of associated industries, such as natural gas production, transportation, and equipment manufacturing, amplifies the positive economic impact.

Global Energy Security and Diplomacy

As the U.S. emerges as a major LNG exporter, it enhances its role in global energy security and diplomacy. LNG is a versatile energy source that can be used for power generation, heating, and as a feedstock for various industrial processes. By exporting LNG to nations seeking diverse and reliable energy sources, the U.S. strengthens diplomatic ties and plays a strategic role in supporting the energy needs of its allies.

Environmental Considerations

While LNG is often considered a cleaner-burning fuel compared to traditional hydrocarbons, there are environmental considerations. The extraction and production of natural gas, as well as the transportation of LNG, have environmental impacts that must be carefully managed. Balancing economic benefits with environmental stewardship is crucial to ensuring a sustainable and responsible approach to LNG development.

Conclusion: Shaping the Energy Future

In conclusion, LNG has become a linchpin in the U.S. energy strategy, offering economic benefits, job creation, and a substantial role in global energy dynamics. The growth of LNG projects along the Gulf Coast reflects the nation's commitment to leveraging its natural gas resources for domestic and international gains. As the U.S. continues to navigate its energy future, LNG stands as a cornerstone, contributing to economic prosperity, energy security, and strategic diplomacy on the world stage.

Working at Petroplan: In a fast-paced environment, a one-year anniversary comes around quickly.

Valentina Bini is a ball of energy. She sits at the Petroplan conference table, a brightly lit room with large windows looking out over west Houston’s energy corridor, looking like she might jump out of the seat at any moment.

 

“The year has gone by so fast,” she says, looking like the completion of her first twelve months at Petroplan has genuinely surprised her.

“I didn’t think I’d have done so many different things so soon after joining this team.”

Valentina began her recruitment career five years ago, after graduating from UH with a bachelors in psychology.

“It’s been a particularly challenging time for recruiters everywhere,” she says.

“The pandemic dominated so much of the landscape for all of us, and for the customers we serve. It was draining in a lot of ways. Now that period is behind us, there’s this huge swell of energy in the industry, and so much activity going on.”

The statistics back this up. According to government data, overall labor force participation is back to its pre-pandemic forecasted level, and the closely-watched prime-age labor force participation rate is now a shade above pre-pandemic levels. Over the past 12 months, the market has seen a net gain of more than four million jobs, averaging around 350,000 new jobs gained, per month. This has left unemployment at a decades-long low. Filling these jobs represents a huge challenge in such a competitive market, especially in clean energy where skills are in relatively short supply. When asked about her approach to recruiting, Valentina explains that she looks for several key qualities in a candidate. She looks for candidates who have the right skills and experience for the role, as well as a strong work ethic, excellent communication skills, and the ability to work effectively in a team. She also looks for candidates who are passionate about their work and are committed to driving success for themselves and others.

“We have to look beyond the candidates’ hard skills to work out if they’re a genuine fit for the company they’re joining,” she says.  

The daughter of an expat, she spent her childhood in seven different countries, thriving amid the change and the constant exposure to new cultures. She brings this experience into her job.

“Culture is so important, particularly now that so many teams are working remotely and are separated from each other day to day.”

Valentina has adapted to a wide range of recruiting activities in engineering and oil and gas. The variety has clearly made her job quite challenging, but she focuses on the human elements of the recruiting task.

"I enjoy getting to know my clients and candidates on a personal level. It helps me to understand what motivates them and what they're looking for in a role,” she says.

“Valentina has been an asset to our team since she joined us a year ago,” says Craig McConochie, Petroplan’s Country Manager in the US.

“Her dedication to finding the best people, whatever the discipline, has made her hugely successful, and our clients appreciate the results they see.” Outside work, Valentina is an avid cook who loves to experiment with different cuisines. Her parents are Indian and Italian, which has influenced her cooking style. I love trying out new recipes and experimenting with different flavors. Cooking is a creative outlet for me, and I find it very relaxing."

After a few very confident photographs, she leaves as quickly as she arrived, back to the team, and to the open job list.

USA

Working at Petroplan: In a fast-paced environment, a one-year anniversary comes around quickly.

Valentina Bini is a ball of energy. She sits at the Petroplan conference table, a brightly lit room with large windows looking out over west Houston’s energy corridor, looking like she might jump out of the seat at any moment.

 

“The year has gone by so fast,” she says, looking like the completion of her first twelve months at Petroplan has genuinely surprised her.

“I didn’t think I’d have done so many different things so soon after joining this team.”

Valentina began her recruitment career five years ago, after graduating from UH with a bachelors in psychology.

“It’s been a particularly challenging time for recruiters everywhere,” she says.

“The pandemic dominated so much of the landscape for all of us, and for the customers we serve. It was draining in a lot of ways. Now that period is behind us, there’s this huge swell of energy in the industry, and so much activity going on.”

The statistics back this up. According to government data, overall labor force participation is back to its pre-pandemic forecasted level, and the closely-watched prime-age labor force participation rate is now a shade above pre-pandemic levels. Over the past 12 months, the market has seen a net gain of more than four million jobs, averaging around 350,000 new jobs gained, per month. This has left unemployment at a decades-long low. Filling these jobs represents a huge challenge in such a competitive market, especially in clean energy where skills are in relatively short supply. When asked about her approach to recruiting, Valentina explains that she looks for several key qualities in a candidate. She looks for candidates who have the right skills and experience for the role, as well as a strong work ethic, excellent communication skills, and the ability to work effectively in a team. She also looks for candidates who are passionate about their work and are committed to driving success for themselves and others.

“We have to look beyond the candidates’ hard skills to work out if they’re a genuine fit for the company they’re joining,” she says.  

The daughter of an expat, she spent her childhood in seven different countries, thriving amid the change and the constant exposure to new cultures. She brings this experience into her job.

“Culture is so important, particularly now that so many teams are working remotely and are separated from each other day to day.”

Valentina has adapted to a wide range of recruiting activities in engineering and oil and gas. The variety has clearly made her job quite challenging, but she focuses on the human elements of the recruiting task.

"I enjoy getting to know my clients and candidates on a personal level. It helps me to understand what motivates them and what they're looking for in a role,” she says.

“Valentina has been an asset to our team since she joined us a year ago,” says Craig McConochie, Petroplan’s Country Manager in the US.

“Her dedication to finding the best people, whatever the discipline, has made her hugely successful, and our clients appreciate the results they see.” Outside work, Valentina is an avid cook who loves to experiment with different cuisines. Her parents are Indian and Italian, which has influenced her cooking style. I love trying out new recipes and experimenting with different flavors. Cooking is a creative outlet for me, and I find it very relaxing."

After a few very confident photographs, she leaves as quickly as she arrived, back to the team, and to the open job list.