A quality job description is behind every great job advert!

November 02, 2017
A quality job description is behind every great job advert!

It’s obvious that the job description informs the job advert – isn’t it?

As a global recruiter in the oil and gas industry, Petroplan receives many styles of job descriptions from the employers we work with. We wanted to run through some tips to help both hiring managers and candidates get what they need from a job description to write or understand a great job posting or advert. The job description is the basis of a job advert. However, it should not be the advert!

The advert is about attracting attention to read more from the right target audience. The confusion online, however, is that you may well host your job description online too, both have an effect on how findable the job listing will be.  Here are some tips to make your job posting or advert stand out online.

Adverts vs. sourcing

It is said that it is the responsibility of the communicator to ensure they are understood by their audience. Easy to say but hard to do. Especially when it comes to making sure your important vacancy listing details all the important skills and attributes a successful candidate will possess while selling the role. Getting the job ad right will aid conversations with applicants or those candidates who are approached directly by a recruiter.

Although on many occasions, your recruiter will source the candidate from existing talent networks, job advertising still has a role to play. So-called passive talent is often said to be preferable but great people who manage their careers are also open to applying to advertised roles. Furthermore, with the legal requirements around job advertising, the candidate, even if headhunted, will likely believe the existence of a vacancy with what is essentially a public notice to prove it.

Job description before the job advert

Before we talk through key pointers to highlight from the job description for candidate attraction. Let’s talk about the key aspects of the job description that inform the advert.

  1. Job title
  2. Location and travel details
  3. A fresh overview of the role, the department, and company. Try to avoid rehashing an existing job description. As it might mirror the incumbent rather than the real needs of the role.
  4. Clear and concise list of objectives
  5. Team structure and reporting lines
  6. Information on the project where applicable so the candidate can get excited and see the career value in the role
  7. Duties, listed in order of priority and highest percentage of focus in the role
  8. Person specification – in terms of previous experience and required knowledge
  9. How performance is measured
  10. Details of specific qualifications and training required

Lastly, if the expanded job description is hosted on your website, it is wise for this descriptive information to be between 150 to 600 words. The search engine will be ranking the advert’s relevance to the landing page which hosts this job description text.

Getting to the key job details quickly

The oil and gas industry is a very technical sector and needs to often attract professionals with the right skills to new countries and technologies. There are many key facts that need to be clear to avoid frustration on both the candidate and employer’s side.

All industries have their jargon and acronyms but overuse can make the advert not only harder to understand but more difficult to find. There is also some reticence from employers and recruiters about sharing salary details. Data shows from a Google search perspective that postings with salary information get more traffic than those without, even when the salary is below market rate. As with all decisions, you must weigh up the risk versus the reward of sharing this information.

Job advert writing tips

 

So you have your job description, let’s sell the role. Petroplan like all recruiters work with many job boards and networks. We receive regular advice on best practice in writing adverts and job descriptions. There are of course tips that are more relevant for the different parts of the world but here are some of the universally accepted job advert wisdom.

Use your brand and company name. It seems obvious but allowing your recruiter to mention your brand can increase applications. However, if your organisation is less well known the brand of the recruitment firm can also carry weight. Especially if it is well known for particular job types and sector.

Job titles should be concise. Avoid jargon or abbreviations such as VP for Vice President. Internet search engines will assess the relevancy from the job title phrase, this includes seniority. Make the job title descriptive. For example, try Senior Drilling Engineer rather than Top Drilling Professional.

As already mentioned, salary details can enhance the position of your ad through Google Search. Google for Jobs is a growing resource for job seekers. Although concentrated in the US. Its impact is building. Any spend on Google Paid search advertising should be improved with attention to Google’s search quality criteria.

For energy professionals, location is extremely important, as they may well be comparing countries not just cities. The mobile nature of oil and gas, especially for contractors means a job applicant will need to consider whether they are eligible to work in a country. As well as how this would affect their tax and visa commitments.

Don’t forget Search Engine basics when crafting your job description. Search engines (and job seekers) are very well adapted to spotting deliberate attempts to generate more traffic and will punish listings that include:

  • Misleading or inaccurate titles
  • Strange questions in job titles
  • Keyword ‘stuffing’ in titles
  • Inappropriate CAPITALISATION

To avoid keyword stuffing try not to use keywords more than 5 times in the body of your job postings.

The job description itself. In a job advert, keep it brief and focus on the most important job responsibilities. Plus be sure to explain how the role fits into the overall business for additional context and any exciting project details.

Requirements and Qualifications in the energy sector are critical. Adherence to health and safety conditions will mean not only a reference to experience but also specific qualifications awarded by defined award bodies. Make it clear the exact name of the qualification so job seekers can easily rule themselves in or out.

Education and experience can often be secondary to the earlier points for quickly deciding if the job is relevant. If the earlier points such as job title, compensation, location and key training requirements are clear, the potential candidate will read on.

Start with the end in mind

To summarise, it all starts with a clear and informative job description which accurately describes the skills, experience and qualifications required by the employer. Recruitment professionals, such as our teams at Petroplan, will advise employers on the key aspects of the role which will be attractive to potential applicants.

Being clear on the job advert on the functional aspects of a role such as location, salary, qualification eligibility and job title will enable active candidates to quickly find the opportunity and select themselves in or out. This clarity speeds up the successful appointment of the right person. Keeping it simple is definitely the key to receiving a volume of appropriate candidates in a timely manner.

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The AI Revolution: Navigating the Future Job Landscape

The woman in this picture does not exist. She has never existed. She is simply a calculation, made by a computer, based on millions of data points. The image was built entirely by AI, and the tool is getting more sophisticated every day.

Artificial Intelligence has become an integral part of a great many industries, revolutionizing processes and operations. One significant area undergoing major transformation is recruiting. As AI takes center stage in the hiring landscape, both employers and job candidates need to understand its implications and adapt to the evolving dynamics of the recruitment process.

The Rise of AI in Recruiting

AI in recruiting involves the use of advanced technologies like machine learning algorithms and natural language processing to streamline and enhance various stages of the hiring process. From initial resume screening to candidate engagement and interview processes, AI offers efficiency, objectivity, and improved decision-making.

Automated Resume Screening and Shortlisting

One of the primary areas where AI is making a significant impact is in automating the initial stages of candidate evaluation. Traditional resume screening processes can be time-consuming and prone to biases. AI algorithms, on the other hand, can quickly analyze vast datasets, identify relevant skills and experiences, and shortlist candidates based on predefined criteria.

However, job candidates should be mindful of optimizing their resumes for AI screening. Using industry-relevant keywords, emphasizing skills and achievements, and aligning their profiles with specific job requirements can increase the likelihood of passing through AI-driven screening processes.

Enhanced Candidate Matching

AI-driven systems can efficiently match candidate profiles with job requirements, ensuring a better fit for both employers and candidates. These systems consider not only the explicit qualifications but also factors like soft skills, cultural fit, and potential for growth. For job seekers, this means that presenting a holistic view of their skills and experiences becomes crucial.

Candidates should focus on showcasing a well-rounded professional profile, highlighting not only technical skills but also interpersonal abilities, adaptability, and a commitment to continuous learning. This broader perspective enhances the chances of being matched with roles that align with their overall capabilities.

Chatbots and Automated Communication

AI-powered chatbots are increasingly being used for initial candidate engagement, answering queries, and even conducting preliminary interviews. While these technologies offer convenience and speed, job candidates should be prepared for interactions with virtual interviewers.

Being comfortable with virtual interviews, maintaining clear and concise communication, and adapting to a more conversational style are essential for candidates navigating AI-driven communication tools. Additionally, understanding the specific technologies used by employers can provide a competitive advantage.

AI in Skill Assessment and Pre-employment Testing

AI is being employed to assess candidates' technical and soft skills through various online platforms. These assessments often go beyond traditional methods, providing a more comprehensive understanding of a candidate's capabilities. For candidates, this underscores the importance of continuous skill development and staying abreast of industry trends.

Engaging in ongoing learning, obtaining relevant certifications, and showcasing practical applications of skills through projects and portfolios can set candidates apart in an AI-driven recruitment landscape. Proving the practical application of skills becomes as important as listing them on a resume.

Mitigating Bias in Hiring

AI has the potential to address bias in recruiting by making decisions based on objective criteria rather than subjective judgments. However, it's essential to recognize that AI systems are not inherently unbiased; they learn from historical data, which may carry biases. Job candidates should be vigilant about potential biases and advocate for transparent and ethical AI practices in hiring.

Candidates can also benefit from understanding how AI systems operate, being proactive in addressing biases, and promoting diversity and inclusion in their professional experiences.

Preparing for AI-Integrated Interviews

Video interviews with AI analysis tools are becoming more prevalent. These tools analyze facial expressions, tone of voice, and language patterns to assess candidate suitability. Job candidates should be mindful of their virtual presence, ensuring they communicate effectively through a screen.

Practicing video interviews, maintaining eye contact with the camera, and being aware of verbal and non-verbal cues can enhance a candidate's performance in AI-integrated interviews.

Embracing Lifelong Learning

As AI continues to evolve, so do job requirements. The era of lifelong learning has arrived, and candidates must adopt a growth mindset. Staying updated on industry trends, acquiring new skills, and being adaptable are crucial for sustained career success in an AI-driven job market.

Job candidates should consider continuous education, whether through formal courses, online certifications, or immersive learning experiences. Demonstrating a commitment to learning and adaptation can be a valuable asset in a landscape where technological advancements are the norm.

Building a Personal Brand in the Digital Space

In an AI-driven recruiting world, candidates need to go beyond traditional resumes. Building a strong and authentic personal brand in the digital space becomes imperative. This includes maintaining a professional online presence, engaging in relevant online communities, and showcasing thought leadership.

Creating a comprehensive LinkedIn profile, participating in industry forums, and contributing to relevant discussions online can enhance a candidate's visibility. Employers increasingly use online platforms to discover and vet potential candidates, making a robust digital presence an essential part of the modern job search.

Conclusion: Navigating the Future Together

AI is reshaping the recruiting landscape, offering efficiency, objectivity, and new opportunities. For job candidates, adapting to this evolving landscape requires a proactive approach, embracing continuous learning, and leveraging technology to showcase their unique strengths.

As AI becomes more ingrained in recruiting processes, a collaborative effort between candidates and employers is essential. Transparency, ethical AI practices, and a commitment to creating a fair and inclusive hiring environment will be crucial in shaping the future of recruitment. In navigating this AI-driven landscape, job candidates who embrace technology while maintaining their authenticity and commitment to growth will stand out in the competitive job market of the future.

United Kingdom

The AI Revolution: Navigating the Future Job Landscape

The woman in this picture does not exist. She has never existed. She is simply a calculation, made by a computer, based on millions of data points. The image was built entirely by AI, and the tool is getting more sophisticated every day.

Artificial Intelligence has become an integral part of a great many industries, revolutionizing processes and operations. One significant area undergoing major transformation is recruiting. As AI takes center stage in the hiring landscape, both employers and job candidates need to understand its implications and adapt to the evolving dynamics of the recruitment process.

The Rise of AI in Recruiting

AI in recruiting involves the use of advanced technologies like machine learning algorithms and natural language processing to streamline and enhance various stages of the hiring process. From initial resume screening to candidate engagement and interview processes, AI offers efficiency, objectivity, and improved decision-making.

Automated Resume Screening and Shortlisting

One of the primary areas where AI is making a significant impact is in automating the initial stages of candidate evaluation. Traditional resume screening processes can be time-consuming and prone to biases. AI algorithms, on the other hand, can quickly analyze vast datasets, identify relevant skills and experiences, and shortlist candidates based on predefined criteria.

However, job candidates should be mindful of optimizing their resumes for AI screening. Using industry-relevant keywords, emphasizing skills and achievements, and aligning their profiles with specific job requirements can increase the likelihood of passing through AI-driven screening processes.

Enhanced Candidate Matching

AI-driven systems can efficiently match candidate profiles with job requirements, ensuring a better fit for both employers and candidates. These systems consider not only the explicit qualifications but also factors like soft skills, cultural fit, and potential for growth. For job seekers, this means that presenting a holistic view of their skills and experiences becomes crucial.

Candidates should focus on showcasing a well-rounded professional profile, highlighting not only technical skills but also interpersonal abilities, adaptability, and a commitment to continuous learning. This broader perspective enhances the chances of being matched with roles that align with their overall capabilities.

Chatbots and Automated Communication

AI-powered chatbots are increasingly being used for initial candidate engagement, answering queries, and even conducting preliminary interviews. While these technologies offer convenience and speed, job candidates should be prepared for interactions with virtual interviewers.

Being comfortable with virtual interviews, maintaining clear and concise communication, and adapting to a more conversational style are essential for candidates navigating AI-driven communication tools. Additionally, understanding the specific technologies used by employers can provide a competitive advantage.

AI in Skill Assessment and Pre-employment Testing

AI is being employed to assess candidates' technical and soft skills through various online platforms. These assessments often go beyond traditional methods, providing a more comprehensive understanding of a candidate's capabilities. For candidates, this underscores the importance of continuous skill development and staying abreast of industry trends.

Engaging in ongoing learning, obtaining relevant certifications, and showcasing practical applications of skills through projects and portfolios can set candidates apart in an AI-driven recruitment landscape. Proving the practical application of skills becomes as important as listing them on a resume.

Mitigating Bias in Hiring

AI has the potential to address bias in recruiting by making decisions based on objective criteria rather than subjective judgments. However, it's essential to recognize that AI systems are not inherently unbiased; they learn from historical data, which may carry biases. Job candidates should be vigilant about potential biases and advocate for transparent and ethical AI practices in hiring.

Candidates can also benefit from understanding how AI systems operate, being proactive in addressing biases, and promoting diversity and inclusion in their professional experiences.

Preparing for AI-Integrated Interviews

Video interviews with AI analysis tools are becoming more prevalent. These tools analyze facial expressions, tone of voice, and language patterns to assess candidate suitability. Job candidates should be mindful of their virtual presence, ensuring they communicate effectively through a screen.

Practicing video interviews, maintaining eye contact with the camera, and being aware of verbal and non-verbal cues can enhance a candidate's performance in AI-integrated interviews.

Embracing Lifelong Learning

As AI continues to evolve, so do job requirements. The era of lifelong learning has arrived, and candidates must adopt a growth mindset. Staying updated on industry trends, acquiring new skills, and being adaptable are crucial for sustained career success in an AI-driven job market.

Job candidates should consider continuous education, whether through formal courses, online certifications, or immersive learning experiences. Demonstrating a commitment to learning and adaptation can be a valuable asset in a landscape where technological advancements are the norm.

Building a Personal Brand in the Digital Space

In an AI-driven recruiting world, candidates need to go beyond traditional resumes. Building a strong and authentic personal brand in the digital space becomes imperative. This includes maintaining a professional online presence, engaging in relevant online communities, and showcasing thought leadership.

Creating a comprehensive LinkedIn profile, participating in industry forums, and contributing to relevant discussions online can enhance a candidate's visibility. Employers increasingly use online platforms to discover and vet potential candidates, making a robust digital presence an essential part of the modern job search.

Conclusion: Navigating the Future Together

AI is reshaping the recruiting landscape, offering efficiency, objectivity, and new opportunities. For job candidates, adapting to this evolving landscape requires a proactive approach, embracing continuous learning, and leveraging technology to showcase their unique strengths.

As AI becomes more ingrained in recruiting processes, a collaborative effort between candidates and employers is essential. Transparency, ethical AI practices, and a commitment to creating a fair and inclusive hiring environment will be crucial in shaping the future of recruitment. In navigating this AI-driven landscape, job candidates who embrace technology while maintaining their authenticity and commitment to growth will stand out in the competitive job market of the future.

Understanding LNG – an introduction to the current landscape

Liquid Natural Gas (LNG) has emerged as a critical player in the energy landscape, and the United States has become a focal point for substantial LNG project activity. Understanding what LNG is, the dynamics of the LNG market, and its significance to the American economy is paramount as the nation navigates its energy future.

Understanding LNG: A Primer

LNG is natural gas that has been cooled to the point of liquefaction, transforming it into a clear, colorless, and non-toxic liquid. This process reduces the volume of the gas significantly, making it easier and more cost-effective to transport and store. The liquefaction process involves cooling natural gas to around -260°F (-162°C), converting it into a liquid state. This transformation not only reduces the volume by about 600 times but also makes it more suitable for long-distance transportation, primarily through specially designed LNG carriers.

The LNG Boom in the United States

The U.S. has witnessed a substantial surge in LNG projects, driven by various factors, including the shale gas revolution, global demand for cleaner energy sources, and advancements in liquefaction technology. The shale gas revolution, particularly in regions like the Permian Basin and the Marcellus Shale, has unlocked vast reserves of natural gas, making the U.S. a major player in the LNG market. The growth of LNG export terminals along the Gulf Coast, such as the Sabine Pass LNG Terminal in Louisiana and the Corpus Christi LNG Terminal in Texas, highlights the nation's commitment to leveraging its natural gas abundance for economic gains. These terminals serve as crucial hubs for liquefying and exporting natural gas to international markets, contributing significantly to the U.S. energy landscape. Key Players and Projects Several prominent players have spearheaded LNG projects, solidifying the U.S. as a major LNG exporter. Cheniere Energy, with its Sabine Pass and Corpus Christi LNG terminals, has been at the forefront of this transformation. Other players like Dominion Energy Cove Point LNG, Freeport LNG, and Cameron LNG have also played pivotal roles in expanding the country's LNG export capacity. The sheer scale of these projects is noteworthy. For instance, the Sabine Pass LNG Terminal has the capacity to produce over 30 million tonnes of LNG per year, making it one of the largest facilities of its kind globally. These projects not only contribute to domestic economic growth but also enhance the global energy trade landscape.

Economic Impact and Job Creation

The LNG boom in the U.S. has brought about a wave of economic benefits. These projects contribute significantly to job creation, both directly and indirectly. The construction and operation of LNG export terminals require a skilled workforce, ranging from engineers and technicians to logistics and administrative professionals. Additionally, the growth of associated industries, such as natural gas production, transportation, and equipment manufacturing, amplifies the positive economic impact.

Global Energy Security and Diplomacy

As the U.S. emerges as a major LNG exporter, it enhances its role in global energy security and diplomacy. LNG is a versatile energy source that can be used for power generation, heating, and as a feedstock for various industrial processes. By exporting LNG to nations seeking diverse and reliable energy sources, the U.S. strengthens diplomatic ties and plays a strategic role in supporting the energy needs of its allies.

Environmental Considerations

While LNG is often considered a cleaner-burning fuel compared to traditional hydrocarbons, there are environmental considerations. The extraction and production of natural gas, as well as the transportation of LNG, have environmental impacts that must be carefully managed. Balancing economic benefits with environmental stewardship is crucial to ensuring a sustainable and responsible approach to LNG development.

Conclusion: Shaping the Energy Future

In conclusion, LNG has become a linchpin in the U.S. energy strategy, offering economic benefits, job creation, and a substantial role in global energy dynamics. The growth of LNG projects along the Gulf Coast reflects the nation's commitment to leveraging its natural gas resources for domestic and international gains. As the U.S. continues to navigate its energy future, LNG stands as a cornerstone, contributing to economic prosperity, energy security, and strategic diplomacy on the world stage.

USA

Understanding LNG – an introduction to the current landscape

Liquid Natural Gas (LNG) has emerged as a critical player in the energy landscape, and the United States has become a focal point for substantial LNG project activity. Understanding what LNG is, the dynamics of the LNG market, and its significance to the American economy is paramount as the nation navigates its energy future.

Understanding LNG: A Primer

LNG is natural gas that has been cooled to the point of liquefaction, transforming it into a clear, colorless, and non-toxic liquid. This process reduces the volume of the gas significantly, making it easier and more cost-effective to transport and store. The liquefaction process involves cooling natural gas to around -260°F (-162°C), converting it into a liquid state. This transformation not only reduces the volume by about 600 times but also makes it more suitable for long-distance transportation, primarily through specially designed LNG carriers.

The LNG Boom in the United States

The U.S. has witnessed a substantial surge in LNG projects, driven by various factors, including the shale gas revolution, global demand for cleaner energy sources, and advancements in liquefaction technology. The shale gas revolution, particularly in regions like the Permian Basin and the Marcellus Shale, has unlocked vast reserves of natural gas, making the U.S. a major player in the LNG market. The growth of LNG export terminals along the Gulf Coast, such as the Sabine Pass LNG Terminal in Louisiana and the Corpus Christi LNG Terminal in Texas, highlights the nation's commitment to leveraging its natural gas abundance for economic gains. These terminals serve as crucial hubs for liquefying and exporting natural gas to international markets, contributing significantly to the U.S. energy landscape. Key Players and Projects Several prominent players have spearheaded LNG projects, solidifying the U.S. as a major LNG exporter. Cheniere Energy, with its Sabine Pass and Corpus Christi LNG terminals, has been at the forefront of this transformation. Other players like Dominion Energy Cove Point LNG, Freeport LNG, and Cameron LNG have also played pivotal roles in expanding the country's LNG export capacity. The sheer scale of these projects is noteworthy. For instance, the Sabine Pass LNG Terminal has the capacity to produce over 30 million tonnes of LNG per year, making it one of the largest facilities of its kind globally. These projects not only contribute to domestic economic growth but also enhance the global energy trade landscape.

Economic Impact and Job Creation

The LNG boom in the U.S. has brought about a wave of economic benefits. These projects contribute significantly to job creation, both directly and indirectly. The construction and operation of LNG export terminals require a skilled workforce, ranging from engineers and technicians to logistics and administrative professionals. Additionally, the growth of associated industries, such as natural gas production, transportation, and equipment manufacturing, amplifies the positive economic impact.

Global Energy Security and Diplomacy

As the U.S. emerges as a major LNG exporter, it enhances its role in global energy security and diplomacy. LNG is a versatile energy source that can be used for power generation, heating, and as a feedstock for various industrial processes. By exporting LNG to nations seeking diverse and reliable energy sources, the U.S. strengthens diplomatic ties and plays a strategic role in supporting the energy needs of its allies.

Environmental Considerations

While LNG is often considered a cleaner-burning fuel compared to traditional hydrocarbons, there are environmental considerations. The extraction and production of natural gas, as well as the transportation of LNG, have environmental impacts that must be carefully managed. Balancing economic benefits with environmental stewardship is crucial to ensuring a sustainable and responsible approach to LNG development.

Conclusion: Shaping the Energy Future

In conclusion, LNG has become a linchpin in the U.S. energy strategy, offering economic benefits, job creation, and a substantial role in global energy dynamics. The growth of LNG projects along the Gulf Coast reflects the nation's commitment to leveraging its natural gas resources for domestic and international gains. As the U.S. continues to navigate its energy future, LNG stands as a cornerstone, contributing to economic prosperity, energy security, and strategic diplomacy on the world stage.

Working at Petroplan: In a fast-paced environment, a one-year anniversary comes around quickly.

Valentina Bini is a ball of energy. She sits at the Petroplan conference table, a brightly lit room with large windows looking out over west Houston’s energy corridor, looking like she might jump out of the seat at any moment.

 

“The year has gone by so fast,” she says, looking like the completion of her first twelve months at Petroplan has genuinely surprised her.

“I didn’t think I’d have done so many different things so soon after joining this team.”

Valentina began her recruitment career five years ago, after graduating from UH with a bachelors in psychology.

“It’s been a particularly challenging time for recruiters everywhere,” she says.

“The pandemic dominated so much of the landscape for all of us, and for the customers we serve. It was draining in a lot of ways. Now that period is behind us, there’s this huge swell of energy in the industry, and so much activity going on.”

The statistics back this up. According to government data, overall labor force participation is back to its pre-pandemic forecasted level, and the closely-watched prime-age labor force participation rate is now a shade above pre-pandemic levels. Over the past 12 months, the market has seen a net gain of more than four million jobs, averaging around 350,000 new jobs gained, per month. This has left unemployment at a decades-long low. Filling these jobs represents a huge challenge in such a competitive market, especially in clean energy where skills are in relatively short supply. When asked about her approach to recruiting, Valentina explains that she looks for several key qualities in a candidate. She looks for candidates who have the right skills and experience for the role, as well as a strong work ethic, excellent communication skills, and the ability to work effectively in a team. She also looks for candidates who are passionate about their work and are committed to driving success for themselves and others.

“We have to look beyond the candidates’ hard skills to work out if they’re a genuine fit for the company they’re joining,” she says.  

The daughter of an expat, she spent her childhood in seven different countries, thriving amid the change and the constant exposure to new cultures. She brings this experience into her job.

“Culture is so important, particularly now that so many teams are working remotely and are separated from each other day to day.”

Valentina has adapted to a wide range of recruiting activities in engineering and oil and gas. The variety has clearly made her job quite challenging, but she focuses on the human elements of the recruiting task.

"I enjoy getting to know my clients and candidates on a personal level. It helps me to understand what motivates them and what they're looking for in a role,” she says.

“Valentina has been an asset to our team since she joined us a year ago,” says Craig McConochie, Petroplan’s Country Manager in the US.

“Her dedication to finding the best people, whatever the discipline, has made her hugely successful, and our clients appreciate the results they see.” Outside work, Valentina is an avid cook who loves to experiment with different cuisines. Her parents are Indian and Italian, which has influenced her cooking style. I love trying out new recipes and experimenting with different flavors. Cooking is a creative outlet for me, and I find it very relaxing."

After a few very confident photographs, she leaves as quickly as she arrived, back to the team, and to the open job list.

USA

Working at Petroplan: In a fast-paced environment, a one-year anniversary comes around quickly.

Valentina Bini is a ball of energy. She sits at the Petroplan conference table, a brightly lit room with large windows looking out over west Houston’s energy corridor, looking like she might jump out of the seat at any moment.

 

“The year has gone by so fast,” she says, looking like the completion of her first twelve months at Petroplan has genuinely surprised her.

“I didn’t think I’d have done so many different things so soon after joining this team.”

Valentina began her recruitment career five years ago, after graduating from UH with a bachelors in psychology.

“It’s been a particularly challenging time for recruiters everywhere,” she says.

“The pandemic dominated so much of the landscape for all of us, and for the customers we serve. It was draining in a lot of ways. Now that period is behind us, there’s this huge swell of energy in the industry, and so much activity going on.”

The statistics back this up. According to government data, overall labor force participation is back to its pre-pandemic forecasted level, and the closely-watched prime-age labor force participation rate is now a shade above pre-pandemic levels. Over the past 12 months, the market has seen a net gain of more than four million jobs, averaging around 350,000 new jobs gained, per month. This has left unemployment at a decades-long low. Filling these jobs represents a huge challenge in such a competitive market, especially in clean energy where skills are in relatively short supply. When asked about her approach to recruiting, Valentina explains that she looks for several key qualities in a candidate. She looks for candidates who have the right skills and experience for the role, as well as a strong work ethic, excellent communication skills, and the ability to work effectively in a team. She also looks for candidates who are passionate about their work and are committed to driving success for themselves and others.

“We have to look beyond the candidates’ hard skills to work out if they’re a genuine fit for the company they’re joining,” she says.  

The daughter of an expat, she spent her childhood in seven different countries, thriving amid the change and the constant exposure to new cultures. She brings this experience into her job.

“Culture is so important, particularly now that so many teams are working remotely and are separated from each other day to day.”

Valentina has adapted to a wide range of recruiting activities in engineering and oil and gas. The variety has clearly made her job quite challenging, but she focuses on the human elements of the recruiting task.

"I enjoy getting to know my clients and candidates on a personal level. It helps me to understand what motivates them and what they're looking for in a role,” she says.

“Valentina has been an asset to our team since she joined us a year ago,” says Craig McConochie, Petroplan’s Country Manager in the US.

“Her dedication to finding the best people, whatever the discipline, has made her hugely successful, and our clients appreciate the results they see.” Outside work, Valentina is an avid cook who loves to experiment with different cuisines. Her parents are Indian and Italian, which has influenced her cooking style. I love trying out new recipes and experimenting with different flavors. Cooking is a creative outlet for me, and I find it very relaxing."

After a few very confident photographs, she leaves as quickly as she arrived, back to the team, and to the open job list.